Rebrand exercise: NASA
The brief was to hypothetically revolutionise the wordmark logo of an existing brand, and carry the concept through a 12 page booklet.
I chose NASA, and although I discovered this has been done by many student designers before me, the challenge of the project interested me.
NASA's goal to 'reveal the unknown' provided a starting place, and I began to sketch out ideas using the structure of the original serif typeface.
The booklet was designed to be a educational pamphlet to encourage high school children to consider a future in science with NASA. A challenging constraint was that we needed to generate our own images for the project. I set about solving this problem of not having access to the Mars Rover and interstellar photography equipment by using visual metaphor, humour and kitchen science.