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      <image:title>journal - On the wall</image:title>
      <image:caption>Mapping out more details</image:caption>
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    <lastmod>2018-06-20</lastmod>
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      <image:title>jemimah irvin - Starting a different conversation about refugees who arrive by boat.</image:title>
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      <image:title>jemimah irvin - Understanding the experience of going to hospital for health insurance customers.</image:title>
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      <image:title>jemimah irvin - Improving an admission experience in residential aged care.</image:title>
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      <image:title>jemimah irvin - Sharing the experience of a UX internship through physical artifacts.</image:title>
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      <image:title>jemimah irvin</image:title>
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      <image:title>jemimah irvin</image:title>
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      <image:title>jemimah irvin</image:title>
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    <lastmod>2018-02-22</lastmod>
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      <image:title>Experience &amp; an internship</image:title>
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      <image:title>Experience &amp; an internship</image:title>
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      <image:title>Experience &amp; an internship</image:title>
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      <image:title>Experience &amp; an internship</image:title>
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    <loc>http://www.jemimahirvin.com/contact</loc>
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    <lastmod>2020-10-27</lastmod>
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    <loc>http://www.jemimahirvin.com/hope</loc>
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    <lastmod>2018-01-02</lastmod>
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      <image:title>Speculative design &amp; refugees</image:title>
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      <image:title>Speculative design &amp; refugees</image:title>
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    <loc>http://www.jemimahirvin.com/almost-invisible</loc>
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    <lastmod>2016-11-24</lastmod>
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    <loc>http://www.jemimahirvin.com/going-to-hospital</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-24</lastmod>
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      <image:title>Research &amp; going to hospital - The insurer's role</image:title>
      <image:caption>We learned that our customers see us as transactional, not a trusted source of health information and support.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Research &amp; going to hospital</image:title>
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    <image:image>
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      <image:title>Research &amp; going to hospital - Expectations</image:title>
      <image:caption>The customer's expectations of the journey rarely matched what they experienced, and with our unique insights from years of data we wanted to help shift these expectations.</image:caption>
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  <url>
    <loc>http://www.jemimahirvin.com/about-jemimah</loc>
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    <priority>0.75</priority>
    <lastmod>2018-01-03</lastmod>
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      <image:title>About</image:title>
    </image:image>
    <image:image>
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      <image:title>About</image:title>
      <image:caption>A rapid prototype, gifted to me by a co-worker.</image:caption>
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  </url>
  <url>
    <loc>http://www.jemimahirvin.com/admission</loc>
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    <lastmod>2018-01-07</lastmod>
    <image:image>
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      <image:title>Service design &amp; aged care</image:title>
      <image:caption>A map of the journey as uncovered during this research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56061fc8e4b0a63e223664d1/1514928859049-F4DYVGIS1TDZBP6KH4SX/Cartographic.jpg</image:loc>
      <image:title>Service design &amp; aged care - For co-design</image:title>
      <image:caption>To enable participation in future workshops, I created 'cartographic', a magnetic experience sketching kit, as a tool for people who might be uncomfortable with drawing at first.  The simple cartoons provide examples for people to mimic and signal the level of skill needed to participate.     This has been tested at a workshop with the Cancer Council Australia, and improvements to the design are in progress.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56061fc8e4b0a63e223664d1/1514927401630-7CX0EU0PBYA8SCL7OBLE/Brochure_inside.jpg</image:loc>
      <image:title>Service design &amp; aged care - For clients</image:title>
      <image:caption>Informed by the research, I prototyped and tested a brochure as proof of concept, with a journey map to set expectations a for the family members, explaining where they can get help, and who they can talk to about specific issues.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Service design &amp; aged care</image:title>
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  <url>
    <loc>http://www.jemimahirvin.com/service-design-new-customers</loc>
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    <lastmod>2018-07-01</lastmod>
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      <image:title>Service design &amp; new customers - Research Activity Matrix</image:title>
      <image:caption>We developed/adapted this matrix after we got stuck after our first customer workshop.  It helped us visualise and prioritise the research we had planned, and identify gaps that we should address.  You can find more details in my article on Medium.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56061fc8e4b0a63e223664d1/1530182719953-6UCNV4F5FTN2RKJPH9ZF/internal-generative-research.jpg</image:loc>
      <image:title>Service design &amp; new customers - Generative stakeholder research</image:title>
      <image:caption>Imagine twenty internal stakeholders in a room with kits of coloured paper, pipe-cleaners, small toys and other ambiguous materials.  All tasked with telling a story of an exceptional onboarding experience for a customer in the year 2052.   Despite the different stories, we saw several consistent themes, and from these we began to understand the desires our stakeholders had for how our customers interacted with us.</image:caption>
    </image:image>
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      <image:title>Service design &amp; new customers</image:title>
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